Greatness is a team effort. So it made perfect sense for PUMA to partner with the Mercedes Petronas F1 team to develop a line of performance shoes and spikes for our athletes heading into the 2021 Tokyo Olympics. The same carbon fiber used in Mercedes’ record-setting F1 cars was integrated into PUMA’s shoes for unreal durability and weight. We needed to introduce the partnership and capture footage of our athletes around the world training in the shoes.

Several gold medals and world records later, we can confirm they worked.